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Privacy Policy for Smei E-commerce Mobile App

1. Introduction

Welcome to the Smei E-commerce Mobile App, operated by SME Intellect Company Limited. The App allows you to browse products, place orders, and track deliveries. We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you use the App.

2. Information We Collect

We may collect the following types of information:

  • Account Information: Your name, phone number, email address, and password when you register.
  • Delivery Information: Delivery addresses and contact details you provide when placing an order.
  • Order and Purchase Data: Items you view, add to your cart, and purchase, along with order history, order status, and transaction records.
  • Device Information: Device type, operating system, app version, and unique device identifiers.
  • Usage and Diagnostic Data: Information on how you use the App, and crash or error logs used to improve performance.
  • Push Notification Token: If you allow notifications, we collect a token to send order updates and offers.
  • Customer Support Data: Messages and information you send us when you contact support.

3. How We Use Your Information

We use the collected information for the following purposes:

  • Account Management: To create and manage your account and verify your identity.
  • Order Processing: To process your orders, arrange delivery, and provide order tracking.
  • Communication: To send order confirmations, delivery updates, and important service messages.
  • Promotions: To send offers and promotions, only where you have agreed. You can opt out at any time.

4. Data Sharing and Disclosure

We do not sell your personal information. We share it only in the following cases:

  • Delivery Partners: We share your name, phone number, and delivery address with delivery services to deliver your order.
  • Service Providers: Trusted providers that help us operate the App, such as cloud hosting, analytics, and notifications. They may only use your data to provide services to us.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred. You will be notified of any such change.

5. Location Information

  • With your permission, the App may access your device location to fill your delivery address / show nearby stores / calculate delivery fees.
  • Location is collected only while you use the App, and you can disable it at any time in your device settings.
  • We do not sell or rent your location data to third parties.

6. Data Security

We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

7. Data Retention and Data Deletion

Account and Order Data:
We retain your personal information for as long as your account is active, and for up to one (1) year after account deletion to meet legal, accounting, tax, and dispute-resolution requirements. After this period, the data is permanently deleted or anonymized.

System Data:
System-generated data such as analytics, error logs, and performance metrics is retained for six (6) months and then deleted.

8. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information

To exercise these rights, use the App settings or contact us using the details in Section 10.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be communicated to you through the app or via your registered contact information. Continued use of the app after such updates constitutes your acceptance of the revised Privacy Policy.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or the handling of your personal information, please contact us at:

SME Intellect Company Limited
No.36, Time City Office Tower (2) 20th Floor, Hantharwaddy Road,
Kamaryut Township
Yangon, Myanmar
Email: info@smeintellect.com
Phone: 09421040962

By using the Smei E-commerce Mobile App, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.